Tag Archives: brand

Outsourcing Your Design Headache

“I hate doing flyers. I’d like to have an idea for a product flyer and a few days later have a sample for me to approve.
That would be great…Is that possible?”

Yes it is.
For many companies the answer is outsourcing.

I got into this business because I love what I do. Many entrepreneurs do the same, the trouble is we can’t be good at everything and the things we aren’t strong at drain our time and energy.

Creatives like me hire book-keepers because they can do the books three times faster, it’s right the first time and we are free to work on billable work. Outsourcing work to a graphic designer is no different.

You know your business

You know your market and likely have a sales manager or business development person who comes up with great ideas to go after those sales. The gap in growing sales with materials is often design.

Here’s some benefits of outsourcing design:

1. Saving time and money

A good designer creates templates that are used and evolve as your business grows. Templates allow for consistency and quality while keeping your costs predicable and manageable. Turn arounds are faster and with a schedule done in advance, approval schedules are more predicable. All of this without the commitment of hiring a full time designer.

2. Building your brand

With time and repetition your audience gets to know you and your look. They spend less time trying to figure out who is sending them information and more time paying attention to the product sale you want to tell them about. With each new edition they recognize you more. Quality and consistency builds trust and loyalty, a foundation to growing a business and sales.

3. Expand sales initiative

You and your team have the ideas, a graphic designer creates the materials to support it and get it done. Your team works on developing outlines for things like product sheets and catalogs while the design work is done. Your staff now have the time to get the sales you’ve hired them to get.

Outsourcing Communications

There’s so much more to business communications: Marketing, web site design, writing, media relations and photography are just a few categories. There is an abundance of independents out there hungry for your business and wanting to help companies grow.

If you are considering hiring a communications professional I highly recommend checking out the Halton Peel Communications Association, I’m privileged to regularly meet with this group of professionals. Check out the membership directory or post your request.

Of course, should you ever need a consultation for graphic design work, I’d be happy to talk to you 🙂

 

Are we at the beginning of a second Renaissance?

In a past life, not so long ago I was a visual arts teacher for 9 years. I loved it, especially the history components and how it tied into culture at the time. For me the canvases with human nature unfolded for us all to see – a moment in time captured- was fascinating. In those years, students often commented on a reoccurring theme that never failed to emerge, the cycle of movements and history repeating itself.

The Brink

I am growing more and more convinced that our society is on the brink of a second Renaissance. A rebirth of our culture. Today’s entry is slightly different than my others. I’d like to be a little philosophical about us, the power of brand, and what we strive to achieve as a human culture.

The basis

First, there is a misconception that the Renaissance began as an art movement, when in fact it was a science and design movement first. A development that came out of the need to survive. The dark ages were exactly that, destroying neighbors, homes, communities, and even cultures. To hear it described it was a time of plundering.

The Renaissance was started with meetings of the minds. Florence was a city under siege, surrounded by enemies and constant threat. It chose to elevate itself in the eyes of its enemy through innovation, in essence they elevated their brand. I know it seems a stretch but please stay with me here.

The Power of Projection

If brand in an impression an audience makes of you, it doesn’t matter what the application – the core goal is the same. Project what you want and hope it attracts what you need.

In response to the threat, Florence’s resident scientists, philosophers, inventors, politicians, investors, artists, mathemeticians and so many more banded together to exchange ideas. The buildings, inventions, culture and art that emerged out of this still stand to remind us of the power of collaboration and the strength of the human condition. Out of dark times came a radical change, much like the one we are currently experiencing in both environment and culture.

The balance Needed

The industrial age brought us many wonders. Printing and literacy, industry and revolution, but with it came a price no one really understood. I read today a wonderful essay by a Paul Hawken named You are Brilliant and the earth is hiring (Design Does Matter, Teknion) , in it he says: “We can either create assets for the future or take the assets from the future. One is called restoration and the other exploitation.”

My hope

The last one hundred years have been our cultures plunder. The generations before didn’t see the impact, had no real way of knowing what would happen. We however, now have knowledge. We see our environment changing and a fundamental shift has begun. We have the opportunity to move from plunder to healing and restoration, and we will be a better culture for it.

It doesn’t matter what trade show floor I walk these days, like minds of innovation are  reaching out in every industry banding together using media to discuss completely new ways to do the old. Sustainable ways to move us forward with awareness, it’s truly inspiring.

I sit here struggling, unsure how I should end this post. So I’ll leave you with questions instead.

  • How can one innovative voice be heard in a sea of voices?
  • How can we as individuals contribute to change?
  • Do you believe there is a change or is it just a marketing angle?
  • Where do you see this going?

Feel free to post your thoughts.