8 responses to “Making the Intangible – Tangible: The Process of Creating a Logo.

  1. Renee: having seen the results of the work you did for this client, all I can say is WOW!!! The piece makes just the right statement for the business and will attract the type of clientele she is hoping to find. I think this is the type of branding that will stand the test of time. Imagine not needing to recreate your logo over and over as your business evolves. Paying for the right design just once is the way to save time and money in the long run and make your business recognizable throughout time. Good work Renee!!!

  2. You are so correct on all fronts here! We have no end of problems trying to create signs for customers who do not have even a decent file from which to work. Printers typically work with small images – letterhead, envelopes, etc. which is usually a jpeg file. Then the client gives us the jpg file from which to print a 4′ x 8′ sign. It just does NOT work. The end result is a large image that looks good from 50′ away but anything closer and it looks like a mass of square colour patches – completelty undistinqhishable. I don’t expect our clients to be schooled in all the nuances of our business but they should be aware of this problem.

    • Appreciate the comment Drew. Unless a person gets time working on the production end of say signage or printing there really isn’t a way to know that the files they have aren’t appropriate, usually suppliers like you spend hours fixing the files in the background to make it look right. Planning and designing ahead can save a client money and their suppliers a great deal of frustration!

  3. Hey Renee you’re a great designer and good writter maybe would be good that you take a look in http://buysellads.com/

  4. No matter what others say, I think it is still interesting and useful maybe necessary to improve some minor things

  5. Pingback: Generating Loyalty through Branding | BNI CORPORATE STRATEGIC PARTNERS

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