Putting the Horse Back in Front of the Social Media Cart

Today I read a blog called Incinerate Your Social Media Checklist, and I thought AMEN!

Everyone goes through a learning curve. Getting a feel for a new software, new procedure, and now social media is no different. It’s such a new media relatively speaking and businesses are scrambling to understand how this new communication fits into their marketing plans. Many are wading in to gauge it’s use and effectiveness. The problem is, it isn’t just about learning about groups, networks, and getting viewers. It’s about engagement, real interaction with your clients.

It’s an opportunity.

Here is my favorite quote from Convince and Convert Blog. Addressing their staff:

“If we’re going to do this, we’re going to do this right. And that means we cannot turn back. Once we’ve engaged with customers in an authentic, human way, to stop will feel like a slap in the face. So, we all need to realize that our social media efforts are likely to continue beyond this quarter or this year. Our social media efforts must be sustained forever, just like our phone number and our Web site. ”

Wow, have you considered this?  This isn’t just another tactic, it’s a company approach as a whole. I read this and see the crucial importance of branding once again. A unified message, goal, and direction that comes from the heart of what a company is. A promise each company makes to a viewer or consumer, and now it has so much more accountability attached. Perhaps before wading in and committing to a social media checklist …

Consider first:

  1. What are your business goals?
  2. Who is your audience?
  3. What is your primary promise to customers/audience?
  4. What kind of feedback are you looking for?
  5. Which Social Media platform would best suit those needs?

How has your company approached social media? Where does it fit into your company communications?

An Article of Interest:
If you are interested in the newest stats on social media use:
Interactive Marketing Nears $55 Billion; Advertising Overall Declines

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