Half efforts get half results.

A business marketing project is not a high school class assignment. You can’t put it together the night before and be happy with a B because that’s all the time you had for it. It’s your business, you need to prioritize. What do you need? What result do you want?

Keep those answers in focus when making decisions. You can evaluate the potential gains, losses, and try figure out how you can go forward comfortably; but most often risk isn’t comfortable, it’s scary.

If you are only willing to take half a risk with an idea, a product, a budget, a brand, don’t be disappointed when your business only gets half the result you were hoping to get.

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